This title has 100 pages more of content and 60 more data points per college than the #1 selling guide. It provides the longest profiles of the college guidebooks. Authors Gen and Kelly Tanabe have lifetimes sales of more than 925,000 books The authors’ newsletter has more than 250,000 subscribers Top-ranked colleges are becoming more selective. At the University of Pennsylvania, the acceptance rate changed from 41 percent in 1990 to 9 percent in 2020. The number of applicants at Brown University has risen 139 percent since 1990.