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A sound territory/strategic account plan is essential to make the best use of your limited time and resources–especially in business-to-business selling. And, the effective execution of your plan will enable you to produce better results. To help accomplish your goals in this challenging environment, this book explores a broad range of sales strategy topics focused on developing and executing a winning plan, including:

Leveraging industry trends in your market segment, geography, and vertical industry segment

Growing high leverage customers

Penetrating new accounts, such as high-probability target prospects

Working with partners to improve results

Developing and implementing your action plan

Ensuring the right level of management engagement

PLAN to WIN tweet Book01 is designed to help new and experienced sales people and sales managers do a better job of territory planning, strategic account planning, and partner management. Further, the methods outlined will enable readers to dramatically improve their sales effectiveness and results. If you are an account manager, the material in this book will enable you to:

Create insightful and achievable territory and target account plans

Enhance or improve existing plans

Develop and deploy winning strategies to penetrate and retain key accounts

Improve your time and territory management for maximum return

If you are a sales manager, this book will help you:

Adopt/adapt proven planning tools into current practices

Provide better sales coaching to your sales team on planning techniques

Better monitor your sales team’s leading indicators, wins and losses to respond quickly, and fine-tune your approach

Improve sales and marketing alignment

Manage change to enhance your team’s sales productivity

PLAN to WIN tweet Book01 is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).