Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods

Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods
Format
Hardback
Publisher
IGI Global
Country
United States
Published
15 October 2010
Pages
350
ISBN
9781615208296

Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods

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Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.

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