DIY Public Relations: Telling Your Story on a Zero-Dollar Budget

Public relations doesnt have to be a game of high-priced consultants and expensive services and databases. If you want to get media attention, you dont need to spend a dimeand you definitely dont have to pay someone to do the work for you. Heres how to do it yourself. In DIY Public Relations, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you dont have a communications and marketing staff, if youre just getting started in your PR career, or if youve just been told to get us on the news, this is the book to read. Full of practical, hands-on advice scaled to the local level, it draws on the authors 20 years of experience in community journalism and state-level PR to show how to ace a media interview, organize a successful press event, and steer your organization through a crisis. Business owners, PR and marketing professionals and nonprofit leaders will share their insights and tips to maximize positive publicity. Youll learn about how to research targeted media outlets, pick the best time for reaching out, handle all the tiny details with confidence, and write a news release so an editor will run your story without changing a word. As a bonus, it features a toolkit with examples and templates for writing a hard news announcement, event preview, media advisory, calendar item, staff promotion or hiring news, and crisis statements. DIY Public Relations is your complete guide for media success.