In an era when local department stores still thrived, Birmingham shoppers had different stores from which to choose. But when customers sought more than bargain prices, when they demanded unparalleled quality and outright luxury, they chose Lovemana s. The first store opened in Birmingham in 1887, and the chain eventually grew to include locations in Huntsville and Montgomery, embracing those from throughout the state who valued an upscale shopping experience. Weathering the Great Depression, a devastating fire that destroyed the original location in 1934 and historic civil rights protests in the early 1960s, Lovemana s proved to be an enduring name through many eras of change until finally closing its doors in 1980. Now, Birmingham historian Tim Hollis chronicles the sterling history of this celebrated storea s commitment to excellence.