In dealing with environmental issues we are repeatedly confronted by the paradox that the biggest obstacle to a more humane world for people is – people. Again and again designers, planners, citizen groups, policy makers, and managers set out to solve real problems and end up mired in people problems. This book attempts to apply the skills and insights of the behavioral sciences to this dilemma. The approach is untraditional, not only in its theoretical framework, but also in its focus. The emphasis is not on the environment itself, but on how people know and experience it, for we believe that the first priority is not specific answers to specific problems, but a greater understanding of the creature we are dealing with, a larger view of what people are like.