Sales And Market Forecasting For Entrepreneurs

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Don’t think you’re not qualified, or that forecasting is a matter of graduate training in statistics. This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better. While it goes through some of the more sophisticated techniques as well, its focus is on what people really use. The book includes cases, stories, examples, and real experience. Methodologies include customer poll, market share model, chain method, product life cycle, idea adoption, idea contagion, strategic interactive model, moving averages, weighting moving average, exponential smoothing, regression, and correlation. This is a book you’ll use to run your business better.