Selling Jesus: What's Wrong with Marketing the Church

Douglas D Webster

Selling Jesus: What's Wrong with Marketing the Church
Format
Paperback
Publisher
Wipf & Stock Publishers
Country
United States
Published
1 August 2009
Pages
166
ISBN
9781606088876

Selling Jesus: What’s Wrong with Marketing the Church

Douglas D Webster

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It’s one thing to market cars and deodorant and hamburgers. It’s another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting
felt needs.
But Selling Jesus doesn’t merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren’t synonymous with product promotion.

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