When he graduated from high school, Ralph Lauren listed his ambition in life as
millionaire.
This was an unlikely goal for a boy growing up in a working-class Jewish family in 1940s New York City. However, what Lauren lacked in experience he made up for in style. Lauren had always loved fashion and looking good. In the next 10 years, Lauren went from selling ties to starting his own company. His first ties broke all the rules, and many stores refused to carry them. Lauren remained true to his vision and refused to change his design. Finally, with the help of a few friends who believed in him, the young designer got his first break selling his ties at the famous Bloomingdale’s department store. Lauren went on to create one of the most influential fashion houses in history, one that is known for its classic styling. Despite setbacks and difficulties, he changed the way Americans thought about dressing and became a fashion superstar and icon who still influences us today. Ralph Lauren covers the man, his mission, and his success in achieving his dream in a vibrantly illustrated volume.