Sarasota, Florida was not always the thriving urban community that residents know today. This popular tourist destination on the Gulf Coast began its course of modern development with the Homestead Act of 1862 and a promise to the inhabitants of Scotland that the land awaiting them in Florida was one of milk and honey where gold grew on trees. Little did the first settlers know that within a hundred years the deserted land they then called home would transform itself not only into a bustling real estate and tourism hub, but also into a charming community with a personality all its own.

From the 1920s to the 1960s, the Gulf Coast town was described as a community where no one was a stranger. In the 1920s, however, a clairvoyant full-page ad in the Sarasota Herald predicted, Sarasota’s Growth Cannot Be Stopped. Indeed it couldn’t. Sarasota soon became nationally known for its connection to the Ringling Brothers and Barnum & Bailey Circus, its famous art museum, and its celebration of modern architecture.

A long time resident of Sarasota, Florida, Jeff LaHurd’s ninth published work is his most comprehensive account of Sarasota’s history to date. In this precise exploration of the city’s history, LaHurd masterfully chronicles the lives lived and the fluctuating growth of Sarasota.