[H]appily, as already said, many modern leaders in business now feel that the mere piling up of millions is not the highest goal attainable in business, but that the supreme purpose of any business must be to render a service equal to the price charged for it, and that the business man or business enterprise that aspires to win the highest recognition for success must distinguish himself or itself, not by the magnitude of profits, but by the value of service performed. -from What Constitutes Success in Business? As the founder and longtime editor of Forbes Magazine, B. C. Forbes not only hobnobbed with some of the most successful and respected men in the worlds of high finance, industry, and commerce… he was one himself. Here, in this collection of anecdotes and advice, he draws on the lives and achievements of his famous friends, as well as his own, to impart useful and inspirational wisdom on how to attain true success in business, a success measured not by dollar amounts but by friendships, reputation, influence, and joy in living. Cheerfully and sensibly, Forbes explains why it’s vital not to neglect mental and emotional contentment in the pursuit of financial riches, and how a zestful life is fully compatible with career fulfillment. Scottish-born financial journalist BERTIE CHARLES FORBES (1880-1954) was a newspaper editor and syndicated columnist before founding Forbes Magazine in New York in 1917, at which he served as editor in chief until his death. His books include Finance, Business and the Business of Life (1915), Men Who Are Making America (1917), and Automotive Giants of America (1925).