Advertising the Beatles (Hc): A Unique Look at How Beatles Products Were Merchandised to the World

Advertising The Beatles is a colorful and historic journey through the Fab Four’s earliest releases in Great Britain and the United States based on record advertisements. These ads usually ran in trade magazines for one week and then were gone forever. Compiled here for the first time in book format by Beatles enthusiast Ray Zirkle, these promotional materials show the group’s musical evolution through the years until they ultimately disbanded in the early 1970s.