Radio Pro: The Making of an On-Air Personality and What It Takes

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Radio Pro is actually several books in one, covering every aspect of personality radio-from the history of pioneer broadcasters to how to become a successful personality. Forty-one-year radio pro Joe Martelle also brings together a richly-varied selection of candid comments on the subject from over 150 of America’s best broadcasters, seasoned pros, who tell it like it is and what it takes to be a successful air and on-line personality. Containing 736 pages with hundreds of photos, Radio Pro is enlightening, informative and thought provoking for both the radio student and those interested in personality radio