Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

‘I wanted to provide hard-core information to hard-core people who want to kick ass, and I wanted it in something you can hold in your hands-a book. Why? Because a book boots up faster than a blog and is not dependent on Internet connectivity, battery life, or the ineptness of HTML printing.’

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, blogger and bestselling author, Guy Kawasaki has cast a sharp eye on the dubious trends, sketchy theories, and crackpot jargon that so often passes for business today. Reality Check is his all-in-one guide to starting and operating great organizations-ones that stand the test of time and ignore passing fads.

This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to preventing ‘bozo explosions’ to the top ten lies of venture capitalists.

‘An irreverent Silicon Valley Emily Post; his highly readable book is an encyclopaedia of proper behavior for entrepreneurs.’ - Time

‘If you’re an entrepreneur, don’t even think about trying to launch a start-up without reading Guy Kawasaki Reality Check … There’s plenty of plain-spoken, tough-love, hard-to-hear advice bundled into these short chapters.’ - BizEd Magazine

‘Buy two copies of this book. One to rip pages out of, mark up, copy, and track on the wall. And one to give away to your clueless colleague. Oh, better make that three copies. Four?’ - Seth Godin, bestselling author of Linchpin and The Dip