Go-givers Sell More: Unleashing the Power of Generosity

Bob Burg,John David Mann

Go-givers Sell More: Unleashing the Power of Generosity
Format
Hardback
Publisher
Penguin Putnam Inc
Country
United States
Published
18 February 2010
Pages
176
ISBN
9781591843085

Go-givers Sell More: Unleashing the Power of Generosity

Bob Burg,John David Mann

Most people think of sales as a struggle to make people do something they don’t really want to do. But that cut-throat mentality makes the process much harder than it has to be - especially in an economic downturn when customers are more suspicious and defensive than ever. It’s far more effective when salespeople think like ‘go-givers’ and focus extensively on creating value for the customer. Illustrating their points with a wide range of examples, Burg and Mann offer tips and strategies that anyone in sales can start applying straight away.

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