Fully Visualized: Branding Iconography

Telling a brand’s story through good graphics is one of the most direct and effective ways to introduce a brand to its market. The cafes, restaurants, media companies and organisations in this book have all chosen striking ways to tell their stories. With more than 100 designs by 80 designers and agencies, along with insights into the businesses being represented and the connection between product and presentation, Fully Visualized is the ultimate inspiration guide for designers and business owners looking to turn heads and set themselves apart from the crowd.