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Home / Category Killers: The Retail Revolution and Its Impact on Consumer Culture
Category Killers: The Retail Revolution and Its Impact on Consumer Culture
Hardback

Category Killers: The Retail Revolution and Its Impact on Consumer Culture

Robert Spector
$65.99
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Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than category killers like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, what other companies can glean from their killer strategies, and what’s next in retail’s future.

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MORE INFO
Format
Hardback
Publisher
Harvard Business Review Press
Country
United States
Date
1 January 2005
Pages
256
ISBN
9781578519606

Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than category killers like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, what other companies can glean from their killer strategies, and what’s next in retail’s future.

Read More
Format
Hardback
Publisher
Harvard Business Review Press
Country
United States
Date
1 January 2005
Pages
256
ISBN
9781578519606

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