The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-based Business

This books shows how to build a successful e-commerce operation, incorporating careful planning of the customer experience, effective design, cutting-edge programming, and robust server configuration, as well as marketing, customer service, order processing, warehousing, and shipping. This book covers all the important areas of designing, building, and maintaining a successful Web-based business. The second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and Weblogs. This edition also provides updated and expanded coverage of the complete range of e-commerce issues, including technology, customer experience, security considerations, search engine marketing, and much more.