As an award-winning playwright and creative director of the global advertising agency TBWA, John Hunt has witnessed the power of original thinking first hand. In this self-help guide, he addresses everyone from the boardroom to the man on the street, refreshingly arguing that everyone can partake in challenges and rewards of original thinking. He offers the reader a toolbox of ideas to achieve excellence. Unassuming, original and accessible, his book is full of insight and experience.