An Insider’s Guide to Physician Engagement

Physician engagement in a hospital or health system can be powerful. It can drive culture change; it can knock down operational, financial, and strategic challenges; and it can lead to better outcomes. But in many organizations, physicians are demoralized and disengaged. Why do physicians in one hospital demonstrate ownership in improving their organization’s performance while those in another hospital show no personal commitment to organizational success?

This book guides leaders in creating environments where executives and physicians jointly work toward shared goals. Concise, accessible, and packed with real-world examples, An Insider’s Guide to Physician Engagement presents a practical plan of action for healthcare executives and clinical leaders at all levels of the organization. Each chapter offers pearls of practical wisdom and shares inside tips to help leaders move from understanding to action.

The author, drawing on more than two decades as a physician, health system CEO, and consultant, takes a seen-it-from-all-sides approach to topics that include the following:

Busting the myths to change the culture Presenting data effectively Launching cost quality campaigns Articulating a clear vision Learning how physicians think Empowering physician leaders Measuring success

Physician engagement is both an art and a science. By uniquely addressing the challenge from the perspective of both executives and physicians, this book provides an inspiring, achievable plan for physician engagement that has been sorely lacking until now.