The Role of Corporate Reputation for Multinational Firms: Accounting, Organizational, and Market Considerations

Among many factors contributing to a corporation’s success, norie is more crucial than reputation. It affects the way management makes decisions and the positions it takes, and how it takes them, on critical issues. A good reputation is also a signal to the market–one way that stakeholders will know that a corporation is successful. Riahi-Belkaoui looks at the most crucial functions and influences that determine corporate reputation, among them, the way it affects a firm’s market value; the quality of its disclosures; how well its earnings are managed, how its executives are compensated. He also addresses other processes, such as international production, the informativeness of earnings, accounting choices, and the characteristics of earnings forecasts. The result is a succinct, readable, probing study for corporate decision makers in various functions of the firm, their academic colleagues, and knowledgeable onlookers who need ways to evaluate and buttress their investment decisions.