Making Buying Decisions 3rd Edition: Using the Computer as a Tool
Richard Clodfelter (University of South Carolina, USA)
Making Buying Decisions 3rd Edition: Using the Computer as a Tool
Richard Clodfelter (University of South Carolina, USA)
This text is designed for use in a buying course with a heavy math emphasis. The book first presents merchandising concepts in a simple, understandable way and shows students how they can use computerized spreadsheets to perform related merchandising math operations. Activities then ask the student to apply what they’ve learned by solving merchandising problems using spreadsheets that are included on the enclosed CD-Rom. Students will learn how the computer can help minimize the time it takes to perform repetitive calculations. By constructing and using spreadsheets for each mathematical operation, they will develop a better understanding of the merchandising concepts they’re studying. This manual is designed to accompany the text Retail Buying, also by Richard Clodfelter.
New to this Edition
– New and revised mathematical assignments
– Microsoft Excel spreadsheets containing formulas and Instructor’s Guide including teaching suggestions, goals, and lecture outlines, originally included on CD-ROM, can now be accessed for free at https://www.fairchildbooks.com/studio-resources – Increased coordination with companion text Retail Buying: From Basics to Fashion
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