Overcome the real-world challenges of evaluating your training programs.

Renowned ROI experts jack and Patti Phillips tackle the obstacles and daily challenges that practitioners face when trying to evaluate their training programs. Measurement and evaluation are key to establishing success and demonstrating the value-add of your programs-but so often, L&D professionals launch into this journey with no clear destination in mind, much less guideposts to show them the way. This book leads you to the ultimate destination of real world evaluation, the intersection of learning and evaluation where the two are so intertwined that the activity of evaluation is seamless.

Describe program success in quantitative, qualitative, financial, and nonfinancial terms. Present a complete set of data to show the overall success of a program. Learn to balance the art and science of real world evaluation.