Survey Basics

Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation. Together with Bruce Aaron, they’re offering a useful tool to help learning and development professionals design and administer surveys and questionnaires. Written in the accessible style of ASTD Basics books, this volume covers:

the purpose of surveys and questionnaires
types of error that can creep into survey results
considerations when developing survey questions
tricks to ensure positive response rates
content on validity and reliability
approaches to data analysis and reporting results.

In addition to content on survey design, the book includes a section that evaluates various survey technologies. By applying a simple decision-making process, readers can identify the most appropriate survey tool for their needs.