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This introductory text for management students is exceptional in that it integrates quality as a theme throughout. Features include: aeo 18 chapters, making this text manageable for a one–semester course aeo Examples from over 125 international companies aeo Icons in the margins distinguishing US–based and none US–based company examples aeo Cases with TQM applications integrated throughout each chapter aeo A quality, international, ethics, and diversity exhibit in each chapter aeo Experiential learning excercises in each chapter aeo Critical thinking questions at the end of each major section within each chapter aeo Chapter summaries
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This introductory text for management students is exceptional in that it integrates quality as a theme throughout. Features include: aeo 18 chapters, making this text manageable for a one–semester course aeo Examples from over 125 international companies aeo Icons in the margins distinguishing US–based and none US–based company examples aeo Cases with TQM applications integrated throughout each chapter aeo A quality, international, ethics, and diversity exhibit in each chapter aeo Experiential learning excercises in each chapter aeo Critical thinking questions at the end of each major section within each chapter aeo Chapter summaries