Fashion: Concept to Catwalk

An insider’s guide to the fascinating and fast-moving world of the fashion trade.

Fashion: Concept to Catwalk reveals the inner workings of the world of fashion. Comprehensive descriptions of fashion history, theory and business practices are interspersed with an exclusive behind-the-scenes visit to the Paris studio and atelier of designer Lutz Huelle as he creates a spring-summer collection.

Fully illustrated with more than 200 photographs and drawings, the book focuses on the six components of the design process, from inspiration to the runway:

Products – the influences of vintage designs, popular culture, silhouette and themes

Colors and fabrics – the palette, fibers, weaves, motifs, patterns and needlework

Concept – developing the idea, sketching, using a dress form and illustrating

Visual presentation – the studio, portfolio, brands, labels, layout and house style

Design and production – the atelier, draping, fittings, pattern-making and assembling

Promotion – events, public relations, styling, models, photo sessions and the runway

With its documentary-style format, real sketches, technical information and useful resources, Fashion: Concept to Catwalk offers a rare look at the high-fashion trade through the lens of a working studio.