From critical reviews that swoon over the elegant storytelling to fashion designs that pay homage to the sleek sensibility, everyone is talking about Mad Men. Fans of creator Matthew Weiner’s show enjoy not only the high-calibre storytelling but the ironic view of recent history. As such, they thirst for a companion volume that will deepen their understanding and appreciation of the show. Kings of Madison Avenue provides detailed episode guides, cast biographies, and rich sidebar content (how to party like the Mad Men and a travel itinerary for the perfect Mad Men Manhattan weekend). But because the fans of this show are also connoisseurs of history, this book offers further historical context not often available in companion guides, such as influences of the show, or historical touchstones intertwined in the storylines (the landmark Think Small Volkswagen Beetle campaign, the Nixon/Kennedy presidential campaign, the creation of Lucky Strike’s It’s toasted slogan). A series that not only sketches the cultural landscape with skill but has also taken a place in that very landscape requires a guide that reflects the breadth and depth of this effect. Kings of Madison Avenue: The Unofficial Guide to Mad Men is just that book.