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This book presents a hilariously incisive examination of the McMahon family behemoth - the stupendously hit-and-miss legacy that is the WWE. In an industry where nothing is real and no-one actually wins or loses, the possibilities for manipulation are endless. And in a corporation controlled by Vince McMahon the likelihood of manipulation is a fait accompli. Nepotism, backward logic and lunatic power plays have characterised the colourful history of the industry everyone loves to hate. Guttman, righteously and rightfully incensed, employs a mixture of hard facts, cutting humour and rigid analysis to break down the secrets of McMahon’s empire and uncover the reasoning - such as it is - behind many of its creative and business decisions. Never before have WWE, the McMahon family and Triple H been held so closely to the light - and never before have such obviously searching questions been asked and answered by someone with no vested interest in their outcome. Why are some of the shows written as they are? Who has the company’s best interests at heart? Who has their own bets interests at heart? Are the WWE’s multitudinous errors no more than accidents - or are they the product of a cold and calculated manipulation?
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This book presents a hilariously incisive examination of the McMahon family behemoth - the stupendously hit-and-miss legacy that is the WWE. In an industry where nothing is real and no-one actually wins or loses, the possibilities for manipulation are endless. And in a corporation controlled by Vince McMahon the likelihood of manipulation is a fait accompli. Nepotism, backward logic and lunatic power plays have characterised the colourful history of the industry everyone loves to hate. Guttman, righteously and rightfully incensed, employs a mixture of hard facts, cutting humour and rigid analysis to break down the secrets of McMahon’s empire and uncover the reasoning - such as it is - behind many of its creative and business decisions. Never before have WWE, the McMahon family and Triple H been held so closely to the light - and never before have such obviously searching questions been asked and answered by someone with no vested interest in their outcome. Why are some of the shows written as they are? Who has the company’s best interests at heart? Who has their own bets interests at heart? Are the WWE’s multitudinous errors no more than accidents - or are they the product of a cold and calculated manipulation?