The Great 8 Pillars

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Why do many B2B companies fail to generate a measurable return on investment from marketing? Why do these companies jump from agency to agency in search of magical results, only to waste time and money on marketing that doesn't work?

Chris Peer knows the answer.

Marketing success is primarily determined by eight core areas of your marketing operations and has little to do with the whack-a-mole, tactical approach of most marketers and agencies.

The Great 8 Pillars: A C-Suite Guide for B2B Marketing Operations offers a step-by-step tutorial on how to craft marketing strategies and value propositions, establish ROI-driven goals, and define key performance indicators. Chris teaches readers how to build a professional marketing infrastructure that consistently delivers a return on investment-and how to value marketing in the process.