This book is a profile of an American company, family owned and operated, whose successes were spread over seven decades, and whose risks, struggles, and triumphs have created many benefits for American consumers today. Uniquely, this company was in the insurance business. This is an industry generally considered staid, slow to change, and bureaucratic. But this one company, with a unique name, created its legacy with:*Corporate Entrepreneurship*Culture of Achievement*Consumer-based Product Innovation All while maintaining a small company spirit of camaraderie where long-term employees-from mailroom clerk to president-knew they were doing something special. This book profiles Golden Rule Insurance Company, its people, its creativity, its willingness to take risk in a risk-averse business, its belief in helping the greater good-and its most enduring gems:1. Guaranteed Premium Long-Term Care Insurance using life insurance and annuities2. Health Savings Accounts to aid in financing consumer-focused health careThere are many and varied lessons which can be learned from what Golden Rule did to make itself preeminent in these two areas, and five of those lessons are described in the book. Anyone who believes in abiding by the Golden Rule will embrace the company’s mission statement: Golden Rule chooses to be ethical because it is right, not because it is good business practice. We value hard work and promptness, and we are committed to doing things right. Our products will provide the customer with the best long-term value in the marketplace. If you ever worked for Golden Rule, offered its products to your clients, want to know the stories behind its numerous innovations, or are interested in how these innovations can work for you today, Living The Golden Rule is a must-read.