How to Sell: Even When You Don’t Want To

Everyone likes to make money, but the act of selling can be uncomfortable and even stressful. By focusing on helping your customer rather than selling to them, you can overcome your resistance and turn a potential customer into a lifelong relationship. Even those who are timid, frightened and otherwise distressed by the prospect of selling will find these simple, time-tested methods of seasoned sales professionals easy to understand, implement, and even enjoy!