Picking the wrong college is expensive.Picking the wrong college for the wrong reasons? Expensive and unnecessary. Choosing a school that’s a poor fit can lead to massive loans, low graduation rates, and decreased levels of happiness. But with the right tools, the college search process doesn’t have to be daunting. In Unbranded Student, we focus on tools that help widen your search and narrow your results.Our book teaches you how to analyze your strengths, understand your personality, and clarify your passions. We also guide you through the various types of majors and tracks available to you as a college student. Then and only then, we evaluate a number of different schools selected based on your holistic results.In other words, we want to help you reclaim your college search.