For the Culture

In "an elegantly friendly writing style" (Wall Street Journal), the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.

Winner of the Thinkers50's Radar Award A Porchlight Business Book Award winner NABJ Outstanding Book Award Longlisted for the Non-Obvious Book Awards Longlisted for BookPal's 2023 OWL Awards One of Radical Candor's Inspiring Books to Help You Become a Better Leader In 2023 A Thinkers50 best new management book of 2023 A Forbes Must Read Book for Spring A Next Big Idea Club Must-Read Book An Amazon Best Book of the Year So Far

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.

Collins uses stories from his own work as an award-winning marketer--from spearheading digital strategy for Beyonce, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team--to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective built on a century's worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.