Hastings: Florida’s Potato Capital

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The town of Hastings owes its existence to Standard Oil Company cofounder Henry Flagler, who, by 1886, was building a hotel in St. Augustine. In 1890, Flagler invited his cousin Thomas Horace Hastings to establish a model farm to raise vegetables for the hotels he was building along the east coast of Florida. It soon became widely known that there was big money to be made in agriculture in Florida. The mild winters gave Hastings a significant advantage over other areas of the nation, and entrepreneurs from the north and west came to seek their fortunes. The story of Hastings is the story of a town that once was the center for pioneering the production of winter vegetables for cities and towns throughout the eastern United States. It is a story of a group of strong, industrious, and creative people who made a lasting impact on the history of Florida.