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Advertising Account Planning
Paperback

Advertising Account Planning

$59.99
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Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals' guide to contemporary research and implementation strategies for today's most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner.

The second edition builds on core strategies with the newest digital opportunities, adding activities using AI tools, new student and instructor resources, and an entirely new chapter on consumer insights.

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MORE INFO
Format
Paperback
Publisher
Rowman & Littlefield
Country
United States
Date
15 February 2025
Pages
206
ISBN
9781538192863

Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals' guide to contemporary research and implementation strategies for today's most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner.

The second edition builds on core strategies with the newest digital opportunities, adding activities using AI tools, new student and instructor resources, and an entirely new chapter on consumer insights.

Read More
Format
Paperback
Publisher
Rowman & Littlefield
Country
United States
Date
15 February 2025
Pages
206
ISBN
9781538192863