A History of Advertising: The First 300,000 Years

Jef I Richards

A History of Advertising: The First 300,000 Years
Format
Hardback
Publisher
Rowman & Littlefield
Country
United States
Published
1 March 2022
Pages
464
ISBN
9781538141212

A History of Advertising: The First 300,000 Years

Jef I Richards

This anecdotal history of advertising provides a broad perspective on how advertising and marketing developed through the ages alongside the cultures it serviced and audiences it built. Understanding how advertising and marketing industries have evolved in tandem with commercial practices and consumer cultures provides for fascinating insights into today’s advertising campaigns.

Some topics in this history of advertising, include:

Advertising archeology, finding the origins of a much maligned industry Technological breakthroughs The birth of the advertising agency The creation of major trade characters Famous slogans and taglines War advertising Marketing to kids Tobacco and alcohol advertising Advertising greats

Native advertising & ad blocking

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