Business and Big Data: Influencing Consumers

Ellis Roxburgh

Business and Big Data: Influencing Consumers
Format
Hardback
Publisher
Lucent Press
Country
United States
Published
30 July 2018
Pages
48
ISBN
9781534564305

Business and Big Data: Influencing Consumers

Ellis Roxburgh

The fast-paced and profitable world of business involves important information, such as big data. This kind of information can be helpful for businesses, but it can also be used in ways that are not ethical. The informative and age-appropriate main text discusses shady business practices, fraudulent banking, multinationals, industrial espionage, and big data’s influence in retail and advertising. Eye-catching, full-color photographs, informational sidebars, and fun fact boxes are included to provide readers with a more complete understanding of how business practices impact their lives.

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