Athletes have a unique power in our world today. Their astronomical salaries, enviable lifestyles, and celebrity have tremendous influence over young people. This is reflected in advertising dollars as well as merchandise and ticket sales. For every athlete who uses their platform for charitable, political, and social good, there are many whose unethical or even criminal behavior sends the wrong message. What is the responsibility of athletes to their fans, to their teams, and to their leagues? How much responsibility do we hold for holding them in such high esteem? The viewpoints in this volume explore this complicated issue.