The book promotes a pro-kindness, anti-bullying movement. The book includes 10 Acts of Kindness that children can perform with their parents plus a Kindness Pledge that children are asked to recite each day. When young children are taught how to be kind, it reduces bullying in schools. The book identifies the four types of bullying (physical, verbal, social and cyber), people involved in a bullying situation (bully, ally, victim, bystandeer) and the talk-walk-tell strategy to deal with a bully. Children are taught to talk to a bully in a kind way. If the bullying doesn’t stop, walk away and tell an adult

The use of children dressed in superhero costumes should engage young readers.