Advertising Overload

Duchess, Ph.D. Harris

Advertising Overload
Format
Hardback
Publisher
ABDO Publishing Co
Country
United States
Published
15 December 2017
Pages
48
ISBN
9781532113871

Advertising Overload

Duchess, Ph.D. Harris

Media outlets rely on advertising for financial support, but in many cases it’s becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers. Easy-to-read text, vivid images, and helpful back matter give readers a clear look at this subject. Features include a table of contents, infographics, a glossary, additional resources, and an index. Aligned to Common Core Standards and correlated to state standards. Core Library is an imprint of Abdo Publishing, a division of ABDO.

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