What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.

You will encounter:

A 'Fundamentals' section covering eight big topics like 'what is method?' A global perspective reflected in case studies of media research in Asia, Africa and South America Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes Integrated discussion of contemporary issues like the ethics of social media research

This essential companion will empower any media student to tackle their research with confidence and skill.