This radical and experimental book advances a new approach to understanding spectacle, one that helps us better understand how consumer culture paved the way for the post-truth politics of Donald Trump.

This book examines an element of Trumpism that has received little attention: the role of consumer culture. By drawing on theories of consumerist spectacle , this book illuminates how Trump embodies the frightening potential of capitalist consumerism to intersect with and enable fascistic forms of power and influence. It re-affirms the importance of ‘spectacle’ as a key concept for geographic thought, whilst advancing new perspectives on what spectacle is and how it works.