This edited volume sheds light on why, even though he lost the 2020 election, more than 74 million people-nearly half of the American population-voted for Donald Trump. In his four years, President Trump was a divisive figure. Authored by scholars and activists from an array of disciplinary areas and backgrounds, this book addresses why certain groups of voters found Trump appealing, how the Trump campaign utilized fear and conspiracy theories to woo voters, lessons Democrats should learn from the 2020 election, and the role activism had in the election and in the continuation or amelioration of Trumpism.