This is a book about doing creativity. David Gauntlett presents seven keys to creativity: ways to rethink our capacities, unlock potential, and make a difference.

The artists and innovators we think of as very creative are just people, but they are the ones who have spent time developing ideas, and have turned them into something, and have found the confidence to share them with the world. None of these things comes naturally, so this book offers an array of research, advice and philosophy to fuel your understanding and passion for creativity.

David Gauntlett draws on 25 years’ experience researching creativity from unusual angles, and combines insights from diverse creators with his own experiences making music and drawings. He highlights the vitality of the individual creative voice in a world where social media offers a weird mix of inspiration and suffocation, and our struggles for social justice are equally hopeful and upsetting.

Creativity shows how vulnerability, experimentation and courage can enable us to become bold and engaging creators.