Covering one of the foundational social media platforms, this title guides readers through concrete exercises to educate them on the limits and possibilities of sharing. Focusing on tools to build skills, it covers creating multimedia content and devising and strategizing for a marketable brand presence as an individual or on behalf of a business or organization. These twenty activities provide a step-by-step pathway to social media literacy and consider social media from a critical position while evaluating privacy, reputation, and appropriate content.