For more than a century, Juventus FC has grown from a regional soccer club in northern Italy to a global powerhouse that has seen some of the world’s best players wear its famous black and white colors. Voted the top Italian team of the twentieth century, Juventus owns more Serie A titles than any team in league history, and they have achieved European dominance in numerous UEFA competitions over the years. Readers learn more about how the stability of the Agnelli family’s ownership has paved the way for their success in the twenty-first century and turned the Juventus brand into a multi-billion dollar industry.