Street Signs is an engaging missiological inquiry into the cultural and theological meaning of the city. Through the lens of Seattle’s Rainier Valley, one of the most ethnically and socioeonomically diverse communities in the US, this work constructs an urban, missional, and contextual theology that is shaped by the local realities of urban neighborhoods but relevant to cities everywhere. Focused on the themes of incarnation, confrontation, and imagination, Street Signs explores the contours of missional theology in urban contexts marked by physical density, social diversity, and economic disparity. In addition to examining contextualization and cultural theory, Street Signs also utilizes creative research methods like urban exegesis, cultural semiotics, and theology of the built environment. For the urban ministry practitioner or the theologian in the city, this work aims to engage thoughtful Christians with missiological and theological reflections on place, neighbor, and community.