Sport Marketing

Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard J. Mullin

Sport Marketing
Format
Paperback
Publisher
Human Kinetics Publishers
Country
United States
Published
12 March 2021
Pages
488
ISBN
9781492594628

Sport Marketing

Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard J. Mullin

Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing; reference for sport management researchers and practitioners.

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