Lei Jun’s Cards: Secrets Behind the Miraculous Rise of Xiaomi

How do we account for the spectacular rise of Xiaomi phones?

This book explains it all, including these key points:

• The embedding of mobile Internet thinking, which is the backbone of the company

• Clever marketing to Xiaomi users, making them feel part of the company and its products

• Insistence on perfection in manufacturing

• Design aspects that reach the consumers’ hearts and minds

• Integrating the Xiaomi phone into an ecosystem of products

• Strengthening the Xiaomi brand through fans of the phones

…and more ways this incredible company is reshaping the mobile phone market. Lei Jun cofounded and chairs Xiaomi, the privately-held firm that is one of the largest Chinese smartphone makers, and was named the 87th-richest billionaire by Forbes Magazine, and is the 4th-richest person in China. The story of how he cofounded and developed Xiaomi smartphones in 2010 and how the company quickly grew into a world market leadership role in just a few short years has become a legend in entrepreneurial circles. In 2014, he was named Businessman of The Year by Forbes Asia.