An Insider s Guide on How to Sell Your Business: A Broker s Perspective

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Selling a business is like going on a dating website and trying to choose the right partner. If you re gorgeous, intelligent, and financially secure, it shouldn t take any time at all but if you re overweight, unattractive, and broke it might take a while. Christina Lazuric Woscoff advises clients to stay real about the business they re selling and disregard emotions about what they feel it s worth. Buyers, she says, don t care about the late nights you toiled on the business. They care about desirability and cash flow. In this broker s perspective, she highlights how to: pick the right time to exit your business; understand the market conditions in your area; choose knowledgeable advisers to help you navigate the process; and consider alternatives, including selling to a strategic buyer. Take the necessary steps to get the best possible terms for what is probably your most valuable asset with An Insider s Guide on How to Sell Your Business.